User interface design

How an interface looks/feels is important; not only should it be on-brand, but the components it comprises should be consistent and documented.

The interfaces I design tend towards the minimal. This not only allows space to ‘breathe’, but it reduces clutter, ensuring only content that is needed is on the page.

Consistency of components is important as it provides visual cohesion across a website (whether a marketing/brochure website, e-commerce platform, or web application), as well as code reuse and efficiency.

Using a pattern library is vital when delivering a website design, at whatever stage of maturity, as they provide:

central point of reference for designs
go-to for code
place to document rationale and research

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