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User experience design

From the overall structure to the elements that make up a page, making sure a website is easy to use is the most important aspect of design.

Call it user experience design, UX, usability design, user-centred design (UCD), it amounts to the same thing; giving people a great experience, whether they notice or not. And by ‘people’ I mean everyone, so accessibility is at the heart of everything I work on.

User experience design starts with service design; that high-level vision of how a service should fit together and function. Understanding the full end-to-end user journey and designing within the constraints it presents. I’ve worked on everything from sign-up processes and documentation/guidance to email notifications and fixing pain points with the human beings that sit behind a digital product/service.

Interaction design is where it gets really interesting for me; designing the way a user interacts with a website or digital product/service. I love digging into the routes a user might take on their journey, as well as the fine details of an interface that affect how they interact with it. The designs I work on are carefully thought through, accessible, user-centred and tested with real users. Some deliverables I regularly produce:

  • Higher level user journey diagrams and maps
  • Low fidelity wireframes
  • More detailed mock-ups and basic prototypes in software like Sketch/Figma
  • Code-based prototypes (built with HTML, CSS and JavaScript)

Although not my specialism, I have a solid grasp of content design and strategy; especially in areas such as page structure and prioritisation, and information architecture. The language used in an interface can greatly affect how the user progresses through a service, as well as how they interact with individual elements on a page, and this is fascinating to me.

User research is often counted as part of user experience design, and I’ve done my fair share, but I prefer to work with the information gleaned by a user researcher (as well as customer satisfaction scores, analytics and other performance metrics) to inform, iterate and validate my designs.

Hire me

If you like what you’ve read and think we’d work well together, I’d love to hear from you.

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