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Little by little

Posted in Marketing and Website admin

What’s the best way to approach your website updates?

You all know the old adage that the children of the shoemaker are the worst shod? The cobbler is too busy making shoes for his customers that he fails to take care of his own family’s footwear crisis? Something like that! Anyway, Cobbler’s Children Syndrome was something that had started to creep up on and I was keen not to let my website start to reflect badly on my skills as a web designer!

An overhaul has been on my to-do list forever but is something that I just never seem to have got round to… until now: the keen-eyed amongst you may have noticed that I’ve redesigned my website slightly!


I’ve been planning it for months and initially thought a complete ground-up redesign—everything from the code to the structure and layout—and a grand re-launch would be the best way to do it. After all, isn’t that the only way?

Well, it turns out it was such a massive task that I kept putting it off until one day it dawned on me that the best approach would be to do it bit by bit!

Little by little

So I started by overhauling the code. The bottom line here is that most pages now load in less than half the time they took before the redesign.

Part of the code rewriting included making the site responsive, which means the content (pictures and text) changes width and position depending on the size of the internet browser it’s being viewed in; it displays as a single column on little smartphone screens, adapts to a wider, multi-column layout on bigger laptop or desktop computers, as well as catering for everything in-between! So no matter what type of computer/device you use to view the site, you’ll get a layout tailored for you!

I also gave the site a general facelift and installed a search facility to make finding that elusive article you enjoyed a few months back as easy as possible.

More to come

There is still a massive number of tweaks and changes to make but I’m on track and I don’t imagine that to-do list will ever be complete, as more and more ideas pop up, new technologies make interesting additions possible, and specific changes become necessary to make my visitors’ experiences as great as possible! There’s no such thing as the finished article, so why plan to produce one?

The main thing is—in my humble opinion—the website is better than it was. And it will continue to improve!

What this means to you

Small changes made often are the best way to tackle your website. That way, it evolves and grows alongside your business and means those necessary tweaks actually happen, rather than being sidelined into one massive overhaul that might never come because your wish-list has become a daunting monster.

There are a number of other benefits to website evolution (rather than revolution!):

  • Think of your visitors – a grand redesign may leave a lot of them feeling alienated. Familiarity is important!
  • You have frequent opportunities to tell your fans/followers on Facebook, Twitter (or whichever social media platform you use) that they should come to your site to see the latest improvement!
  • It shows that maintenance is important to you and your site is worth visiting regularly to see what upgrades have been made.
  • One way or the other it will take your web designer time and effort to make changes to your site. However, it can often work out more cost-effective to make smaller changes. You’re building on what you’ve already got, rather than reinventing the wheel!

So what do you think? Do you agree that little-by-little is the best approach to updates?

Edit 03/06/15: in the 3 years since I wrote this article this 'evolution vs revolution' approach has been invaluable. I give my website regular attention: no big changes, just a few tweaks each month. It has also allowed me to test how changes I make affect people's experience of my website, meaning I get more enquiries and mailing list sign ups!

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More resources

Here are a couple more resources for you to enjoy. If that’s not enough, have a look at the full list.

  1. Images as the first thing in a button or link

    If the text of an interactive element like a button or link is preceded with an accessible image, we’ve probably got an accessibility problem.

  2. Alt text for CSS generated content

    There’s an interesting feature in Safari 17.4 that allows content added with CSS to have ‘alt’ text. I’m not sure how I feel about this.